Nuvo Cosmetics was founded in Uruguay in 1984. Nuvo has developed into a dominant player in the Direct Selling industry servicing a population of 3.2 million people. According to CUVEDI, the local DSA to which Nuvo belongs, the company had a 49% share of market, within the Direct Sales industry, at the end of 2005.

Nuvo sells five major product lines: beauty, fashion, Tupperware, bed and linen, and household products through a network of over 17 thousand independent sales representatives ("Consejeras", Counselors). We offer over 500 products which are regularly displayed in two high-quality brochures, one for beauty and fashion and the other for Tupperware, bed and linen and household products in 19 sales campaigns per year. A single catalog is used for special occasions such as Mother's Day and Christmas to fulfill consumer needs.

Nuvo Cosmetics has a strong internal culture based upon teamwork, with an emphasis on creating an earning opportunity for women of all ages. We are a learning-oriented organization with strong ties to the community through social programs, mostly aimed toward our children.