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Opening the Doors to TuppSoho: Tupperware’s First Ever Brand Store

18.11.2019

Now open, the New York City pop-up shop will offer an immersive experience where guests can purchase iconic Tupperware® products; Pop-up coincides with the launch of the newly redesigned Tupperware.com

Tupperware®, one of the most recognizable and iconic brands in the world, has unsealed its first pop-up location in its nearly 75 year history just in time for the holidays.

TuppSoho, a limited-time store, is now open at 227 Mulberry Street in New York City through December 22nd. Designed to engage and excite all generations of Tupperware fans, visitors can be a part of hands-on product demonstrations and Instagram-worthy installations, while having the ability to shop iconic and innovative Tupperware® products.  

TuppSoho visitors can expect to experience: 

  • Award-winning and time honored classics that keep your food fresh and organize your kitchen.
  • Innovative solutions that make prepping, cooking, entertaining and organizing simpler and quicker than ever. From products like the FridgeSmart® container designed to lock in nutrients and extend the life of fruits and vegetables, to the MicroPro® Grill that allows a less-stress, less-mess grill experience in the microwave.
  • Gifts that serve a purpose to reduce waste on our environment with designs meant to reduce single-use plastic and food waste at every turn.
  • Interactive food and product demonstrations from the Tupperware culinary team with hacks and recipes meant to save you time and money.

“The opening of TuppSoho marks a monumental point in our brand’s longstanding history. We are giving access to our brand like never before,” said Asha Gupta, Chief Strategy and Marketing Officer of Tupperware Brands. “Tupperware has been an important part of how people interact with their kitchen and their food for decades. In fact, we are a cultural touchstone and we’re embracing that now by opening our doors for more people to experience the magic and depth of Tupperware.”

The launch of TuppSoho coincides with the unveiling of the new Tupperware.com, a redesigned site making it easier to shop products and connect with local Tupperware® Independent Representatives with just a click of a button.

For more information on the pop-up shop, events and hours of operation, please visit www.tuppsoho.com or follow along with #TuppSoho.

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